Re:Branding Meta

A Meta-verse of Connection

Right now, Meta feels like a holding company. Users move between Instagram, Facebook, and WhatsApp, but the experiences are siloed. A true “Meta” brand would weave them together into a seamless network.

One of Meta’s biggest challenges is that its apps compete with each other instead of feeling like parts of a whole. Instagram pulls creators, WhatsApp pulls communities, Facebook pulls families. But what if these apps were not silos, but neighborhoods in the same city?

Picture a user creating a personal avatar — something as recognizable and customizable as the Miis on the Wii. That avatar becomes your passport. It lives across Instagram, Facebook, and WhatsApp, carrying your identity and presence with you.

You discover a new band on Instagram. Instantly, your avatar can join a listening party on Facebook Rooms. Later, you text your friends on WhatsApp, and your avatars appear together in a shared chat space — not just as static emojis, but as animated presences that make the conversation feel alive.

Instead of cannibalizing each other, the apps would flow together as a single playground. Each app offers a different “game,” but your avatar — your meta-self — is the throughline.

This shift would do more than create novelty. It would finally make Meta feel like a brand with a unifying vision. Users would no longer wonder what holds Instagram, WhatsApp, and Facebook together. The answer would be visible in the avatars, the spaces, and the seamless movement across them.

It avoids cannibalism because each platform keeps its function — but the identity layer makes them stronger together. Meta stops being a holding company and starts being an ecosystem, or better yet: a metaverse!