What I’ve Learned from Integrating PR, Technology, and Design

Over the past few years, I’ve worked across what many see as very different worlds — public relations, graphic and web design, and software development. But to me, these disciplines aren’t separate — they’re deeply connected, and when they work together, that’s when real magic happens. Whether I’m designing a logo, crafting a campaign strategy, or building an automated reporting system, I’m always thinking about the same thing: how can I communicate an idea clearly, beautifully, and effectively?

This post is a look into some of the biggest lessons I’ve learned from working at the intersection of these fields — through my personal projects and professional experiences.

Infographic showing the intersection of PR, technology, and design strategy

1. From PR: It All Starts with Storytelling

In public relations, the goal is to shape perception and build relationships — and at the heart of that is storytelling. Whether I’m developing a content strategy or pitching a brand to the media, I’ve learned that facts don’t stick unless they’re wrapped in meaning.

Working with companies from various industries like BIC, The Nature Conservancy (TNC), EuroChem, amongst others, I’ve honed the ability to adapt narratives to unique audiences. From consumer goods to environmental nonprofits, tech, and hospitality, each sector demands a different approach. What’s consistent across them all, though, is the importance of timing, tone, and crafting a story that resonates with the audience. PR isn’t just about writing well — it’s about writing smart, understanding the context, and knowing what matters most to the people you’re speaking to.

✍️ Takeaway: Great storytelling isn’t just for writers — it’s a foundation for strong design, UX, and even code.

2. From Design: Visual Identity Is Emotional Identity

Design is how your brand speaks without saying a word. Through Mari’s Cool Corner, my graphic and web design business, I’ve helped brands express their essence visually — with clarity, confidence, and emotion.

One example of simple yet effective design is the visual identity I created for Fernanda Capobianco’s wellness brand, Holi U. The branding was built around soft gradients, calming color palettes, and a clean layout to mirror the brand’s focus on holistic well-being. Every detail was chosen to reflect her values and connect meaningfully with her audience. Good design doesn’t just look nice — it feels right. It guides behavior. It makes people trust you, feel something, take action.

🎨 Takeaway: Every brand is a story, and design is the language that tells it.

3. From Tech: Automate What Doesn’t Need a Soul

Working as a software developer for many years, I've discovered that technology isn't just about efficiency—it's a powerful medium for storytelling and influence.

During my time at Curta Hub, a pioneering influencer marketing startup, I developed an internal tool designed to calculate appropriate compensation for influencer campaigns. While initially intended for internal use, we recognized its potential as a public asset. We turned the Influencer Value Calculator into a strategic PR move, showcasing Curta’s innovative approach to influencer marketing.

This move reflected Curta’s ongoing commitment to empowering influencers and strengthened its position as an industry leader. The startup was recognized by Forbes’ 30 Under 30 for its forward-thinking pioneering work in the influencer space, placing at the forefront of the industry.

💻 Takeaway: Technology doesn’t replace creativity — it amplifies it. The right tool, when leveraged with intention, can shift perceptions and solidify your place as a thought leader in the industry.

Final Thoughts: Creativity Is the Common Language

I don’t see myself as someone who “wears many hats.” I see myself as someone who builds bridges — between strategy and design, emotion and logic, people and tech. And I believe the future belongs to creatives who can do the same.

What I’ve learned from integrating PR, technology and design is that creativity isn’t confined to one discipline — it thrives where strategy, storytelling, and innovation intersect. Each field feeds the others, allowing me to deliver work that not only looks good and works well but also connects with people on a deeper level.

If you’re curious about how to bring more depth, creative ideas, or tech to your own brand — you’re in the right place. This blog is just getting started, and I can’t wait to share more reflections, behind-the-scenes stories, tools I love, and ideas that inspire me.

Thank you for reading! I hope this post sparked some ideas about how these different worlds can come together to create something bigger. Feel free to reach out if you have any questions or thoughts on the topics discussed — I’d love to hear from you!

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