Research &
Written Works
Defining the Strategic Creative Technologist
(In Progress)
This book is part of a bigger educational project and vision, and it examines the emerging role of the Strategic Creative Technologist (SCT), a cross-disciplinary practitioner who bridges creativity, strategic thinking, and technical expertise. By analyzing case studies, trends in digital transformation, and the rise of cross-disciplinary collaboration, the book defines the SCT as a driver of innovation capable of shaping sustainable, user-centered solutions in a tech-driven world. It also considers the educational pathways and skill sets that prepare future SCTs to operate at this intersection.
From Click to Conversion:
UX Decisions Shaping Consumer Behavior
This research explores how design elements like color, layout simplicity, animations, and microinteractions shape user behavior and emotional responses in digital interfaces. Using a mixed-methods approach—combining A/B testing, website analytics, surveys, and interviews—it reveals which visual strategies increase engagement, build trust, and drive conversions. The findings offer practical guidelines for designers, marketers, and UX professionals looking to craft more intuitive and emotionally resonant digital experiences.
Exploring Algorithmic Aesthetics in Digital Content Creation
In today’s digital landscape, social media platforms like Instagram and TikTok don’t just showcase creative work, they actively shape it. This research investigates how platform algorithms influence the visual styles and creative strategies of digital content creators. By analyzing viral posts and interviewing creators, the study reveals how algorithms drive new aesthetics and creative practices, highlighting the emerging skill of “algorithmic aesthetic literacy.”
Virtual Reality And Moral Virtues - Ethical Implications in Immersive Technology
Virtual Reality (VR) is blurring the lines between ontological and simulated realities, raising questions about the ethical implications of these new spaces. By providing realistic, interactive experiences, VR can shape an individual’s moral judgment. In this research project, we will explore how VR influences the cultivation of moral virtues through virtue ethics, utilitarianism, deontology, and moral sentimentalism, while examining the impacts on identity and self-perception.