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Re:Imagine — Airbnb

  • Writer: Mariana Lema
    Mariana Lema
  • Oct 31
  • 1 min read

Airbnb transformed the way people travel by unlocking homes as experiences.

But what if Airbnb reimagined itself beyond short-term stays, into the design of living itself?


Personalized Travel Companions

Imagine an AI that learns your preferences and curates not just listings, but complete journeys: homes with the right lighting for your creative work, neighborhoods aligned with your food tastes, hosts who share your values. Travel becomes less about location and more about resonance.


AR Previews of Place

Before booking, guests could step into immersive AR previews of apartments, neighborhoods, and even hosts’ personal stories. Instead of static photos, you wander the kitchen, hear ambient city sounds, or glimpse the park around the corner. The decision to book becomes an emotional immersion.


Community in the Metaverse

What if Airbnb created digital neighborhoods where travelers meet virtually before arriving? Guests headed to Paris in July could connect with each other, swap itineraries, or plan to meet in person. Travel is no longer isolated journeys but collective experiences.


Re:Imagine Airbnb not as a rental marketplace, but as a curator of belonging — in physical, digital, and hybrid worlds.

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